Privacy and Security

By accessing or using the Sites in any manner, you also agree to be bound by Viceroy Hotel Group’s Terms of Use (the “Agreement”). Please read the Agreement carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Agreement, please do not use the Sites.

We collect Personal Information to provide better Services to all our guests and visitors. We use the term “Personal Information” to refer to any information that identifies, relates to, or describes an identified or identifiable natural person. Common examples of Personal Information include: full name, email address, information about your device, and certain metadata.

The Personal Information which we collect includes, but is not limited to, the following circumstances and data elements:

• If you express an interest in obtaining additional information about our Services, request customer support, use the "Contact Us" or similar features on our Site, register to use our Sites or Services or create an account, or download certain content, we may require that you provide to us your personal identifiers, such as your name, phone number, or email address, professional or employment-related information, such as your organization's name, and in some instances, you may elect to provide us with contact information, such as location and address information;
• If you sign up to receive marketing emails, we will collect your personal identifiers, such as your name and email address;
• If you report a problem or have a question about our Services, you may provide us with contact information, such as a phone number, or personal identifiers, such as an email address;
• If you decide to stay at one our resorts, we may collect:
  • Personal identifiers and travel-related information, such as your frequent flyer number, Viceroy DISCOVERY Loyalty Program powered by GHA DISCOVERY (as defined below) membership number, preferred airlines, rental car providers, and travel history;
  • Demographic information, such as your date of birth, gender, number of children;
  • Financial and billing information, such as billing name and address, business title, work contact address, credit card number or debit card number;
  • Inferences and preferences, such as information about your travel preferences or relating to your reservation, such as the properties you have visited, your arrival and departure dates and any special requests you may make, your guest preferences (including those relating to amenities, facilities, housekeeping and room preference), vehicles you may bring to the properties, on-property services that you may request (including concierge services, health clubs, spa services, activities, child care services, equipment rental, and restaurant or room delivery services);
  • Audio and visual information, such as information collected through the use of a close circuit television system,
• If you enroll and participate in our guest loyalty program, including the Viceroy DISCOVERY multi-brand guest loyalty program operated by the Global Hotel Alliance (“GHA”) ("Viceroy DISCOVERY Loyalty Program"), we may collect personal identifiers and contact information, such as name, address, and phone number;
• If you or your organization plans an event or meeting at one our facilities, we may collect Personal Information related to the event or meeting such as the guest list and information about the guests at your event;
• If you use and interact with our Sites or emails, we automatically collect information about your device and your usage of our Sites or emails through cookies, web beacons or similar technologies, Internet or other electronic network activity information (such as Internet Protocol (IP) addresses or other identifiers), please see the “Cookies & Similar Technologies” section, below for more information;
• If you use and interact with our Sites or emails, we and our service providers may collect geolocation information, including through use of IP addresses to understand the locations from which you are accessing the Services.
• If you voluntarily submit certain information to our Services, such as filling out a survey about your guest experience or entering a contest or promotion, we collect the information you have provided as part of that request;
• For business contacts, we may receive your contact information, such as your personal identifiers (including your name and email address) and/or professional or business-related information (including your business address or telephone number), through our online or offline interactions with you, such as when we work together on a project or discuss opportunities to work together. We may send you emails or call you with information about our business dealings, news, or marketing information to communicate with you for business purposes; and
• We do not generally collect Sensitive Personal Information unless it is voluntarily provided by you. We only process Sensitive Personal Information in your jurisdiction to the extent permitted by applicable law. You are not required to provide Viceroy Hotel Group with any of your Sensitive Personal Information, and choosing not to do so will not prevent you from purchasing any Services from Viceroy Hotel Group.

If you provide us or our service providers with any Personal Information relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Privacy Policy. If you believe that your Personal Information has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Information, please contact us by using the information set out in the “How to Contact Us” section below.

We obtain the categories of Personal Information listed above from the following categories of sources:

• Directly from our guests or their agents. For example, from information that our guests provide to us in order to reserve a room at a resort location.
• Indirectly from our guests or their agents. For example, through information we collect from our clients in the course of providing Services to them.
• Directly and indirectly from activity on our Sites (www.viceroyhotelsandresorts.com). For example, from website usage details that are collected automatically. In addition, like many companies, we use “cookies” which are small text files a website can use to recognize repeat users, facilitate the user’s ongoing access to and use of the site and to track usage behavior of, for example, the webpages you visit.
• From social media websites, platforms, or networks, such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest, that you use in connection with our Sites.
• From third parties that assist us in providing certain transactions and services (e.g. reservations, online travel agencies, payment processing, hosting), even though it appears that you may not have left our Site.

We and our partners use various technologies to collect and store information when you visit one of our Sites or Services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store personal identifiers (such as your IP address), Internet or other electronic network activity information (such as your browser characteristics, device IDs and characteristics, operating system version, and language preferences) and information concerning your usage of our Sites (including the link you used to reach a given webpage) when you interact with our Site or services from our partners, such as advertising services. Our third party advertising and analytics partners include Google and similar partners. Please see our Cookie Policy for more details.

The technologies we use for this automatic data collection may include:

• Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our services.  For more information about our use of cookies, including details on how to opt-out of certain cookies, please see our Cookie Policy.
• Web Beacons. Pages of our services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count Users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
• Clickstream Data. Clickstream data is information collected by our computers when you request Web pages from the Sites. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream data permits us to analyze how visitors arrive at the Sites, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content on the Sites.

You may have certain choices when it comes to how we use your data and we want to provide you with information to make the choices that are right for you.

• Interest-Based Ads and Other Online Advertising. Visit http://www.networkadvertising.org or http://www.aboutads.info to learn more about your options for opting out of interest-based advertising. For more information on various opt-out options, please see our Cookie Policy. We do not guarantee that all of the third parties we work with will honor the elections you make using those options. Please also keep in mind that even if you opt-out of receiving ads tailored to your apparent interests, you will continue to see online ads, but the ads that you see therefore may be less relevant to your interests.
• Mobile Devices. Your mobile device may offer settings relating to cookies, pixel tags, Flash cookies, and other similar technologies. We encourage to you to visit your device’s help menu to learn about your options to limit tracking when using your device. For some information on controlling your mobile choices, click here.
• Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us.

Viceroy Hotel Group does not respond to Do Not Track (DNT) signals, except that our systems and Services will respond to global privacy controls as required by applicable law. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.

We use your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:

• To present, operate or improve the Site and Services, including analysis of Site activity;
• To inform you about Services and products available from Viceroy Hotel Group;
• To fulfill the services, reservations and transactions that you, or anyone involved in the process of making your travel arrangements, request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services such as transportation and to reserve dining, lounge and spa services;
• To authorize access to our Sites and Services;
• To validate your identity or verify communications from you;
• To offer and administer programs;
• To customize or tailor your experience of the Services;
• To manage, store and enhance guest data and preferences;
• To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
• To send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Services;
• To enroll you in, facilitate the administration of, and coordinate offers and activities relating to guest loyalty programs, including the Viceroy DISCOVERY Loyalty Program;
• For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
• To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
• To respond to and support users regarding their use of the Sites and Services;
• To process applications for employment that you submit through the Sites;
• To administer general recordkeeping;
• To comply with all applicable legal requirements;
• To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our guests or visitors.
• For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.

Except where prohibited by applicable law or regulation, we may combine information collected through one source with information obtained through other resources. We also may supplement the information we collect with information obtained from third parties. We will treat any information that we combine with your personal information as Personal Information pursuant to this Privacy Policy.

We may use your Personal Information in furtherance of our legitimate interest to provide you with the Services offered by Viceroy Hotel Group. We may also use your information to manage our contractual relationship with you or to comply with our legal obligations.

To the extent we rely on consent for the processing of your Personal Information, we will seek such consent at the time we collect your personal data. We may also use the Personal Information we obtain about you in other ways for which we provide specific notice at the time of collection.

Whenever we collect Personal Information from you, we may do so on the following legal bases:

1. Your consent to such collection and use;
2. Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Services;
3. Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Information is necessary for:
   • Intra-organization transfers for administrative purposes;
   • Product development and enhancement, where the processing enables Viceroy Hotel Group to enhance, modify, personalize, or otherwise improve our Services and communications for the benefit of our visitors and guests, and to better understand how people interact with our Sites;
   • Fraud detection and prevention;
   • Enhancement of our cybersecurity, including improving the security of our network and information systems; and
   • General business operations and diligence;

Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.

Your provision of Personal Information is required in order to use certain Services and programs.  In some instances, if you do not to provide such Personal Information, you may not be able to access and use our Services, or parts of our Services. 

We use and retain your Personal Information for as long as necessary to fulfill the purpose for which it is being processed, to carry out legitimate business interests, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).

After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.

Viceroy Hotel Group may disclose any of the categories of Personal Information listed above for our business and commercial purposes as described below.

• Service providers. We disclose Personal Information to service providers that we use to support our business for a business purpose, including verifying your identity when making a payment, performing core services  (such as reservations, billing, credit card processing, customer support services, customer relationship management, property management, accounting, auditing, processing insurance claims, administering sweepstakes, surveys, advertising and marketing, analytics, email and mailing services, data storage, and security) related to the operation of our business and/or the Services, the operation of our properties and properties operated under our family of trademarks, the provision of services at those properties, the processing and fulfillment of your reservations and requests, participation in and the administration of guest loyalty programs, and making certain functionalities available to our users; when we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for the purposes set forth in the contract;
• Our affiliates. We disclose Personal Information with our affiliates in the Viceroy Hotel Group of companies, and any successors thereto in the normal course of our business operations, for business purposes such as to communicate with you and to promote and provide our Services. In this regard, Personal Information may be shared with one of our affiliates for use in providing a service to us;
• Owners and franchisees. We disclose Personal information to owners and franchisees of properties that we manage but do not own, the owners and operators of properties that we license, and the owners and operators of residential properties operated under our family of trademarks, who may use that information for the purposes disclosed in or consistent with the terms of this Privacy Policy, including without limitation those uses identified in the “How We Use Your Information” section above and to provide you with information or Services relating to those properties, as well as marketing information relating to their products, services, and real estate and other opportunities;
• New owner and/or manager of a hotel or other property previously operated or licensed by Viceroy Hotel Group. We may disclose Personal Information following a change in management or ownership of the hotel or other property;
• Strategic business partners. We may disclose Personal Information to strategic business partners who provide goods, services and offers that enhance your experience at our properties, or that we believe will be of interest to you, such as personalized and unique travel experiences; we also may disclose Personal Information with the GHA, Member Brand Hotels and/or GHA’s partners around the world (“GHA Partners”) to: (i) enroll you in, support, administer and award you the benefits of your membership in the Viceroy DISCOVERY Loyalty Program; (ii) administer surveys and contests; (iii) coordinate offers and activities; (iv) market, promote and advertise the DISCOVERY Loyalty Program as well as their own respective products and services; and (v) for any other purposes consistent with the DISCOVERY Loyalty Program Terms and Conditions and GHA’s Privacy Policy;
• Third parties. We may disclose Personal information to third parties to whom you or your agents authorize us to disclose your Personal Information in connection with the Services we provide to you. These third parties include accommodation and food service providers, transportation services, health club, spa, concierge and other outlets and similar vendors in order to provide our services and programs to you;
• Enterprise accounts. We may disclose your Personal Information when an enterprise account is created, such as your employer when they manage an enterprise account.

Also, we may disclose your Personal Information for legal reasons. Specifically, we will share Personal Information with companies, organizations or individuals outside of Viceroy Hotel Group if access, use, preservation or disclosure of the information is reasonably necessary to:

• Fulfill any purpose for which you provide it;
• Meet any applicable law, regulation, legal process or enforceable governmental request;
• Enforce applicable Terms of Use, including investigation of potential violations;
• Detect, prevent, or otherwise address fraud, security or technical issues;
• Protect against harm to the rights, property, assets or safety of Viceroy Hotel Group, our guests or the public,  content found on the Services, or to protect the Services from unauthorized use or misuse, as required or permitted by law;
• Facilitate a business transfer, such as to a buyer or other successor in the event of merger, acquisition, consolidation, divestiture, change in control, dissolution or other sale or transfer of some or all of Viceroy Hotel Group's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by Viceroy Hotel Group about its guests and users will be among the assets to be transferred, and any such successor may use your information for the same purposes set forth in the Privacy Policy.
• For any other purpose disclosed when you provide the information; and,
• When we obtain your consent to do so.

We attempt to notify visitors and guests about legal demands for their Personal Information when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.

We have centralized some of our data processing activities in accordance with applicable laws, and as a result, we may, directly or indirectly through our organization and affiliates, and through third-party entities around the world, process, store, and transfer the information you provide, including your Personal Information, as described in this Privacy Policy. Specifically, the information and Personal Information that we collect may be transferred to, and stored at, a location outside of your jurisdiction. For example, if you book a stay at a one of our properties outside of the United States, the Personal Information gathered during the booking process will be transferred to that location. The jurisdiction where your Personal Information will be processed may or may not have laws that seek to preserve the privacy of Personal Information. Your Personal Information may also be processed by staff operating outside of your jurisdiction who work for us or for one of the organizations outlined in this Privacy Policy in connection with the activities outlined in this Privacy Policy. By submitting your Personal Information to the Sites or visiting one of our properties, you agree to this transfer, storing or processing. We will take all steps necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy. We have put in place commercially reasonable technical and organizational procedures to safeguard the information and Personal Information we collect on the Sites and at our properties.

DISCOVERY Loyalty Program is a multi-brand guest loyalty program operated by the GHA.  Participation in the Viceroy DISCOVERY Loyalty Program is subject to the Global Hotel Alliance DISCOVERY Programme Terms and Conditions, which you can review by clicking here. The information you provide upon enrollment may be used to enroll you in the program, to create a DISCOVERY Loyalty Program member profile of your stays at our participating hotels and other Member Brand Hotels, to track certain information about you (for example, the number of nights you stay at our participating properties and the rates that you pay during your stays) to award you DISCOVERY Loyalty Program benefits in accordance with your membership level, and for any other purposes consistent with GHA’s Privacy Policy and the DISCOVERY Programme Terms and Conditions, which are available here.

You may have certain privacy rights relating to your Personal Information and we will comply with restrictions and any requests you submit as required by applicable law. For example, you may have the right to review, correct, and delete personal information we have about you, or to consent or withdraw consent to certain uses or sharing of personal information. You may also have the right to not be discriminated against for exercising your privacy rights. Also, whenever you choose to be a guest or visitor at one of our managed properties, we aim to provide you with choices about how we use your Personal Information. If you are a California resident, see our Privacy Notice for Californians, and if you are located in the EEA, UK, Switzerland, Colorado, Connecticut, or Virginia, see our Jurisdiction-Specific Notices below for additional information as to how to exercise rights under the laws of those jurisdictions. If you are located outside those jurisdictions and seek to exercise your rights under the law of another jurisdiction, please contact us as indicated in the “How to Contact Us” section below.

To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information, including asking you to provide information and follow procedures so that we can verify your identity (and the applicable jurisdiction). The verification steps we take may differ depending on your jurisdiction and the request. Where possible, we will attempt to match the information that you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us do so.

We will respond to your request within the time period required by applicable law. However, we may not always be able or required to comply with your request, in whole or in part, and we will notify you in that event.

Jurisdiction-Specific Notices

• EEA, UK, and Switzerland Residents

The European Union’s General Data Protection Regulation (“GDPR”), and corresponding legislation in the UK and Switzerland, provide EEA, Switzerland and UK residents with certain rights in connection with Personal Information you have shared with us. If you are residents in these areas, you may have the following rights:

• The right to be informed. You are entitled to be informed of the use of your Personal Information.  This Privacy Policy provides such information to you.
• The right of access. You have the right to request a copy of your Personal Information which we hold about you.
• The right of correction. You have the right to request correction or changes of your Personal Information if it is found to be inaccurate or out of date. 
• The right to withdraw consent. You have the right to withdraw a previously given consent for processing your Personal Information for a specific purpose.
• The right to be forgotten. You have the right to request us, at any time, to delete your Personal Information from our servers and to erase your Personal Information when it is no longer necessary for us to retain such data.  Note, however, that deletion of your Personal Information will likely impact your ability to use our services.
• The right to object (opt-out). You have the right to opt-out of certain uses of your Personal Information, such as direct marketing, at any time. 
• The right to data portability. You have the right to a “portable” copy of your Personal Information that you have submitted to us.  Generally, this means your right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider’s servers or information technology environment.
• The right to refuse to be subjected to automated decision making, including profiling. You have the right not to be subject to a decision and insist on human intervention if the decision is based on automated processing and produces a legal effect or a similarly significant effect on you.
• The right to lodge a complaint with a supervisory authority. You have the right to lodge complaints about our data processing activities by filing a complaint with us or with the relevant Supervisory Authority. A list of Supervisory Authorities is available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm. 

You may exercise any of the rights described in this section by using this online form or by sending an email to privacy@viceroyhotelgroup.com. Please note that we may ask you to verify your identity and request before taking further action on your request. We may respond to your request by letter, email, telephone or any other suitable method. For additional information from the European Commission concerning data protection and your rights, see: https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.

• Colorado Residents

Colorado residents have certain rights around Viceroy Hotel Group's collection, use, and sharing of their Personal Information. Viceroy Hotel Group sells Personal Information in relation to cookies and similar technologies. Viceroy Hotel Group does not engage in profiling in furtherance of decisions that produce legal or similarly significant effects. Viceroy Hotel Group engages in “targeted advertising” as that term is defined in the Colorado Privacy Act ("CPA").

Viceroy Hotel Group collects various categories of Personal Information when you use our Services. A more detailed description of the information Viceroy Hotel Group collects and how we use it is provided above in the Information We Collect section. The Sharing Personal Information section describes the categories of third parties with whom we share Personal Information, and what information may be shared under different circumstances. If you are a resident of Colorado, starting July 1, 2023 you have the right to (1) request to know what Personal Information has been collected about you, and to access that information; (2) request to correct inaccuracies in your Personal Information; (3) request deletion of your Personal Information, subject to exceptions; and (4) obtain a copy of your Personal Information. A Colorado consumer may opt-out of "selling" or targeted advertising using the "Do Not Sell or Share My Personal information" link on our website homepage. Also, a Colorado consumer may not be discriminated against for exercising the consumer’s Colorado privacy rights. You can learn more about how to submit a data rights request, or appeal denial of a request, by using this online form or by emailing privacy@viceroyhotelgroup.com.

• Connecticut Residents

Connecticut residents have certain rights around Viceroy Hotel Group's collection, use, and sharing of their Personal Information. Viceroy Hotel Group sells Personal Information in relation to cookie and similar technologies. Viceroy Hotel Group does not engage in profiling in furtherance of decisions that produce legal or similarly significant effects. Viceroy Hotel Group engages in “targeted advertising” as that term is defined in the Connecticut Data Privacy Act ("CTDPA").

Viceroy Hotel Group collects various categories of Personal Information when you use our Services. A more detailed description of the information Viceroy Hotel Group collects and how we use it is provided above in the Information We Collect section. The Sharing Personal Information section describes the categories of third parties with whom we share Personal Information, and what information may be shared under different circumstances. If you are a resident of Connecticut, starting July 1, 2023 you have the right to: (1) request to know what Personal Information has been collected about you, and to access that information; (2) request to correct inaccuracies in your Personal Information; (3) request deletion of your Personal Information, subject to exceptions; and (4) obtain a copy of your Personal Information. A Connecticut consumer may opt-out of "selling" or targeted advertising using the "Do Not Sell or Share My Personal information" link on our website homepage. Also, a Connecticut consumer may not be discriminated against for exercising the consumer’s Connecticut privacy rights. You can learn more about how to submit a data rights request, or appeal denial of a request, by using this online form or by emailing privacy@viceroyhotelgroup.com.

• Virginia Residents

Virginia residents have certain rights around Viceroy Hotel Group’s collection, use, and sharing of their Personal Information. Viceroy Hotel Group does not sell Personal Information. Similarly, Viceroy Hotel Group does not engage in profiling in furtherance of decisions that produce legal or similarly significant effects. Viceroy Hotel Group engages in “targeted advertising” as that term is defined in the Virginia Consumer Data Protection Act ("VCDPA").

Viceroy Hotel Group collects various categories of Personal Information when you use our Services. A more detailed description of the information Viceroy Hotel Group collects and how we use it is provided above in the Information We Collect section. The Sharing Personal Information section describes the categories of third parties with whom we share Personal Information, and what information may be shared under different circumstances. If you are a resident of Virginia, starting January 1, 2023 you have the right to (1) request to know what Personal Information has been collected about you and to access that information; (2) request to correct inaccuracies in your Personal Information; (3) request deletion of your Personal Information, subject to exceptions; and (4) obtain a copy of your Personal Information. A Virginia consumer may opt-out of targeted advertising using the "Do Not Sell or Share My Personal information" link on our website homepage. Also, a Virginia consumer may not be discriminated against for exercising the consumer’s Virginia privacy rights. You can learn more about how to submit a data rights request, or appeal denial of a request, by using this online form or by emailing privacy@viceroyhotelgroup.com.

In addition to the marketing choices described in the Cookies and Similar Technologies section above, you can opt-out of receiving marketing emails from us by sending us an email stating your request to privacy@viceroyhotelgroup.com. If we or one of our service providers acting on our behalf have sent you a promotional email, you may use the “unsubscribe” link or send us a return email asking to be omitted from future email distributions. Please keep in mind that opting out of marketing emails may impact our ability to allow you access to certain offers, benefits and features. Please also note that even if you opt out of receiving certain marketing emails, that opt-out may not apply to other transactional or legal communications that you may continue to receive from us, such as customer service messages, messages about your account or transactions with us, notices about our policies and terms, and emails responding to your communications with us or requests for information that we receive from you.

Notwithstanding anything else in this Privacy Policy, please note that we always reserve the right to contact you in the event of a change in this Privacy Policy, or to provide you with any service related notices.

The Sites may contain links to webpages operated by parties other than Viceroy Hotel Group. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators. Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this Site or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party’s website. Viceroy Hotel Group strongly recommends that each User review the third party’s terms and policies.

If you have any questions about the privacy practices of other websites, you should contact the relevant parties controlling these websites for more information.

Viceroy Hotel Group maintains administrative, technical and physical safeguards designed to protect the user's Personal Information and other information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Although we take reasonable steps designed to protect your Personal Information, please be advised that no security system or means of transmitting data over the Internet can be guaranteed to be entirely secure (including without limitation with respect to computer viruses, malicious software and hacker attacks). 

The Services are not designed or intended to be used by anyone under the age of 18. If you are under the age of 18 (or a minor in the jurisdiction in which you are accessing our Sites or Services), do not use the Services, make reservations or other purchases via the Services, use any interactive features of the Services, or post any Personal Information to our Sites or submit any Personal Information via the Services. We do not knowingly or intentionally gather Personal information about children who are under the age of 16.  If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe that we might have any information from a child under age 16 in the applicable jurisdiction, please contact us privacy@viceroyhotelgroup.com. If we learn that we have inadvertently collected the Personal Information of a child under 16, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible and cease the use of that information in accordance with applicable law.

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are material, we will provide a more prominent notice (including, for certain services or programs, email notification or privacy policy changes) for a reasonable period of time. Nevertheless, you should review this Privacy Policy from time to time to be sure you are aware of the most recent version.

If you have any questions, comments or concerns about this Privacy Policy, or if you would like to exercise the choices discussed above, please contact us:

Via e-mail: privacy@viceroyhotelgroup.com

By writing to us:

Viceroy Hotel Group
Attention: Privacy Policy Inquiry
750 North San Vicente Boulevard East, Suite 1000
Los Angeles, California 90069