Viceroy Kopaonik Serbia hotel exterior

About Us

What distinguishes Viceroy Hotels & Resorts from other destinations on the hospitality map?

Legendary locations are just the beginning. From chic suites in the city center to sumptuous villas on a secluded Caribbean beach, from poolside cocktails at dusk to two-hour massages in private cabanas, every setting is one of a kind. Viceroy reinterprets history, traditions, and modernity in innovative, uniquely timeless ways.

Yet, within each individual environment, certain qualities are welcomingly consistent. Creativity, comfort, and service all make the signature Viceroy experience, where guest needs are always anticipated and graciously accommodated. Equally constant are the accolades earned by our distinctive hotels, including the pages of Conde Nast Traveler, Travel + Leisure, Departures, New York Times, and Vogue.

From arrival to departure and back again, it’s this blend of the indispensable, unexpected, and imperceptible that makes each Viceroy property a top choice among many, and a destination unto itself.

Inspiring Design

Palettes that pique senses. Motifs that capture imaginations. Spaces that inspire innovation. At the porte-cochère or in the penthouse, Viceroy’s one-of-a-kind environments set the stage for romance, business, leisure and celebration.

Envisioned and interpreted by a cadre of renowned architects and designers—including internationally recognized tastemaker Kelly Wearstler, Inc., Jean-Michel Gathy and resort masterminds Wimberly Allison Tong & Goo—these interior and exterior spaces play on modern needs, desires and expectations.

Never replicated from property to property, always unexpected and sophisticated, Viceroy’s timeless design approach resonates from arrival to departure and back again.

Intuitive Service

Behind the amenities and beyond the design details lies Viceroy's signature service philosophy. At the ready before guests call, invisible when privacy is prized, it's an intuitive approach with very tangible advantages.

Service starts with guest needs innovatively anticipated, then uniquely accommodated. Warmth is a given, discretion an essential. Options for personalizing and streamlining your stay abound, with preferences assured on return visits.

With a mission to overlook no detail or desire, the entire Viceroy staff is focused on delivering a seamless experience—for each guest and every request.

Luxurious Amenities

Within the urban habitat or miles from its fervent pace, Viceroy destinations are home to luxuriant personal necessities, inventive leisure experiences, and up-to-the-moment conveniences.

Indulgence and access underscore guest rooms—from deluxe linens and opulent bath appointments to wireless Internet access and personal media centers. Inventive dining and drinking, including signature cocktails and critically acclaimed menus by celebrated chefs, beckon locals and guests alike. And secluded niches, sumptuous spas and notable social spaces become gathering points for personal and professional pursuits.

Inventive Food & Beverage Experiences

Acclaimed by top critics, Viceroy's restaurants provide a unique dining experience, each a driving force on the local culinary scene. Every location reflects uncommon experiences that offer the ambiance and service of the individual property, featuring acclaimed chefs, signature cocktails, top-quality ingredients and inspiring settings. With each location you will find unique environments—whether poolside, in an intimate bar, or on a 50th-floor rooftop—to gather among friends and celebrate the evening with handcrafted libations and the world’s top DJs.

Tailored Meetings & Events

As a meeting destination, corporate retreat, or restful hideaway between presentations, each Viceroy property offers exceptional service and amenities to make meetings and events both successful and easy.

Choose any of our locations for your next business meeting, press event, photo shoot, sales presentation, conference or special event. You’ll find comprehensive catering services for any event type—all with relentless attention to detail.